AI Workshop: 5 Types of Mindset
One challenge.
5 types of mindset.
A multitude of unconventional solutions.
Tell us about your business and the challenge you are currently facing—and we will examine it through five different lenses to find a variety of solutions.
One challenge.
5 types of mindset.
A multitude of unconventional solutions.
Tell us about your business and the challenge you are currently facing—and we will examine it through five different lenses to find a variety of solutions.
“We didn't think so!”
Most teams get stuck not because they “lack ideas,” but because they approach the task with only one way of mindset and keep asking the same questions about the issue.
- Growth Mindset: How to get the most out of current products and channels—which strategies will deliver results in 2–4 weeks?
- Product Mindset: How to create a product in high demand—which customer pain point are we solving on a massive scale?
- Business Thinking: How to build a sustainable system that turns $1 into $2 (margin, repeatability, scale)?
- Strategic Mindset: Where do we want to go and how do we get there—and what can’t a competitor replicate?
- Visionary Mindset: What kind of world/market do we want to create—and what will change in the environment that will make current strategies risky or golden?
Why It Works
This playbook encourages the team to:
How long does it take
This playbook encourages the team to:
- distinguish between different types of decisions (growth ≠ product ≠ strategy)
- translate debates into verifiable and actionable artifacts
- balance multiple priorities simultaneously: quick actions + mid-term product development + strategic commitments
How long does it take
- Describing the business and the challenge: up to 5 mins
- Each type of mindset: 10–20 mins
- Total: 10–20 mins × 5 types of mindset = 1 to 2 hours
Who is this for
- CEOs/COOs and transformation leads who need to quickly put together a management plan and identify key stakeholders
- CPOs/Heads of Product who need to realign their portfolio, focus, and end-to-end concepts
- Commercial directors who need to clarify value and monetization
- Strategists/PMO/HRD who need to resolve disputes and document decisions in artifacts
How the chain of reasoning works
Step 0. Defining the Problem
Describe your business and the challenge you are currently facing. Provide a link to your website or attach files describing your business, strategy, products, etc.
- Growth Mindset:
Step 1. AARRRGoal: To quickly identify growth gaps and determine which hypotheses to test.
Output: A table of AARRR hypotheses, metrics, and customer value. - Growth Mindset:
Step 2. ICE PrioritizationGoal: To turn a list of hypotheses into a test plan, rather than an endless list.
Result: An ICE backlog for 2–4 weeks. - Product Mindset:
Step 1. Selecting a JTBD SegmentGoal: To select a segment with the clearest entry point and a significant pain point.
Output: Selected JTBD segments + entry points/triggers/competition. - Product Mindset:
Step 2. Product ConceptsGoal: To turn an “idea” into a concept that bridges the gap from the trigger to a lasting impact.
Output: 3–6 concepts featuring the 4Us and an “aha” moment. - Business Mindset:
Step 1. Growth DriversGoal: To understand which cycles drive growth and what to do to accelerate them.
Output: 3–6 growth drivers with metrics. - Business Mindset:
Step 2. The Business FormulaGoal: To identify which drivers actually generate revenue and where to apply the multiplier.
Output: The formula + an explanation of the drivers. - Strategic Mindset:
Step 1. Competitor MapGoal: To get a sense of the market landscape: the competition's price/quality positioning and how you stand out.
Output: A positioning map + a list of competitors. - Strategic Mindset:
Step 2. Bets on Inevitable VictoryGoal: Formulate 2–4 commitments that change the rules of the game in a way that makes it difficult for competitors to replicate.
Output: A table of bets: commitment → why others won't replicate them → countermeasure → metric/timeline. - Visionary Mindset:
Step 1. UncertaintiesGoal: To identify two key uncertainties that could actually break the plan.
Outcome: A list of uncertainties with early warning signs. - Visionary Mindset:
Step 2. Letters from the Future 2×2Goal: To transform uncertainties into four scenarios and determine what to do now.
Output: 4 scenario letters + insights for strategy/product.